ABOUT US

Our Business Model and Issues Confronting Local Communities

In 1975, Lawson opened its first outlet as a “store that stays open 24 hours a day year round. ”As time passed, it started carrying a widening variety of food and daily necessities, which had formerly been sold in separate stores organized by industry. It also broadened its services to include temporary holding of parcels for customer pick-up, public utility payment services, installation of ATMs and postboxes and handling of concert tickets. Thus, LAWSON took root in its communities as a “neighborhood store.”

In response to social changes such as the aging society and increasing participation by women, it introduced NATURAL LAWSON, a health-oriented convenience store, in 2001 and LAWSON STORE100, a perishable foods convenience store, in 2005. These moves gave it access to a wider range of customers. Through these efforts and others, such as customerdriven research and development of products and services, Lawson has advanced to become a manufacturing retailer based on a small commercial area model. With the Great East Japan Earthquake of 2011, people began to see convenience stores as the fourth component of infrastructure following electricity, gas and water supply services. The disaster also made Lawson strongly aware of the importance of its mission as an essential component of regional infrastructure. As people became increasingly health conscious, the Company began to open stores with a stronger focus on health care and original merchandise development, designating these as stores providing “Health and Wellness in Our Communities.” It has also introduced unique services, such as the Machikado Chubo in-store kitchen and MACHI café service.Entering the entertainment industry, meanwhile, it began engaging in ticket and DVD sales, and even movie theater management. These wide-ranging initiatives are expected to reinforce Lawson’s role as a neighborhood store frequented by community residents.

Social challenges Lawson is tackling and Next-Generation LAWSON Convenience Store model

Meeting daily life needs

“A place where daily-life essentials are always available, even at night.” This is the conventional view of the convenience store. Lawson is not satisfied with that definition; instead, we strive to be a neighborhood store that anyone might find indispensable at any time in the daily life of the community. For this reason, Lawson increased the number of products on its shelves by about 15% to 3,500 items over the past year. We stock essential products for daily-life, while also making every effort to meet particular needs for such items as healthful, small-portioned products, especially for elderly customers who are unable to travel long distances for shopping and customers with limited time. Lawson is expanding its services at the stores as well, adding new offerings such as ATM and financial services and temporary reception of Internet orders for customer pick-up. By transitioning from a “merely convenient” store to an “essential part of our communities,” Lawson is helping community residents live safe, healthy lives.

A manufacturing retailer based on a small commercial area model

As a neighborhood store located within easy walking distance of customers’ homes and workplaces, Lawson offers the most appropriate items from a unique product and service lineup closely related to customers’ daily lives in a timely manner to a wide range of customers— including elderly neighbors and working housewives as well as young community residents. To fulfill this aim, we need a mechanism for managing the overall supply-chain processes, from product design, raw materials procurement and manufacturing to distribution and sales, so that finished products are delivered safely and reliably. We will increase our commitment to optimizing raw materials procurement and manufacturing while reviewing our system of controlling temperatures throughout the distribution process. We will also adopt an information system capable of monitoring overall supply-chain processes. Lawson is determined to continue improving added value as a manufacturing retailer.

Achieving high store productivity

It is the individual stores that encounter customers in their communities. As products and services grow in number and variety and store operations increase in complexity, improving store productivity has become an important issue. To provide our increasingly diversified human capital with ample opportunities to utilize their capabilities, we seek to develop simplified operations that anyone can handle easily through the use of leading-edge digital technologies. Lawson will continue to improve its store productivity by leaving the tasks machinery can take care of to machinery, while focusing on warmhearted service that only human beings can provide.

Other Contents

Mission Statement
Mission Statement
Lawson aims to become an essential part of our communities. That is our corporate philosophy, our code of conduct, and our corporate conduct charter that all our workers are conscious of.
Our History
Our History
See the history leading up to the construction of our current business model, which continues the innovation of convenience stores.
Our Business
Our Business
"Creating Happiness and Harmony in Our Communities"
Corporate Profile
Corporate Profile
Lawson aims to become an essential part of our communities. See the current number of stores and sales figures.
Our Group Companies
Our Group Companies
Lawson is not only a convenience store. We also have group companies including entertainment, media, ATM networks, and more.
Corporate Governance
Corporate Governance
Lawson regards its stakeholders as important and strives to maximize corporate value.
Employees
Employees
We strive to nurture human capital that thinks and acts autonomously.


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