Monthly Operational Summary FY2003 (December 2003)

Business Report

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Total sales increased 0.5% year on year to 116,517 million. Excluding sales of Highway Card toll cards, existing store sales decreased 1.3% (the impact of these cards was 1.3%). Average daily sales per store were 491,000, while the average amount spent per customer was 640, a decrease of 1.3%. The average number of customers per store per day was 773, unchanged from a year earlier. Customer numbers have been recovering since the beginning of the second half of the current fiscal year, which ends on February 29, 2004.

Above-average temperatures across the country in December affected demand for oden (a kind of Japanese hotchpotch or stew) and prepared noodles, which are popular items during the winter months in Japan. Soft drink sales, on the other hand, benefited from the good weather.

In the rice dish category, rice ball sales slipped below the previous year's level and sales of boxed lunches were sluggish in some areas, despite the launch of several new standard products made from quality ingredients, including Wafuorizume Makunouchi (650), Sakeikura Sushi (580) and Niigata Koshihikari Onigiritorimeshi (160).

Sales in the bakery category held steady thanks in part to the popularity of the Totte Oki Sengen series of Lawson original breads and a curry bread developed with a renown curry restaurant Bistro Kirakutei. The third product to be developed in recent times in a tie-up with this partner, this curry bread is priced at 160 and available for only a limited time.

Sales of quality Christmas cakes and year-end gifts from regions throughout Japan renowned for quality produce increased year on year. However, orders for printed New Year's greeting cards fell, due to an increasing tendency for people to create their own cards on personal computers at home.

In last month's report, we referred to the rapid rise in rice prices and the potentially adverse impact on our operating results. This upward trend in prices continued in December. While our strategy to counter these rises has been to strengthen our brands that adhere to high quality and to increase sales of rice dishes, by continuously offering customers safe, healthy and tasty products they can trust. This strategy, however, has not produced short-term results. Declining sales and profit margins for non-food products as well as processed foods are affecting our operating conditions.

Nevertheless, we are addressing these issues by working to drive a recovery in rice dishes with the previously mentioned initiative to strengthen our brands. This will be achieved in part through the planned release in January of additional products in the Niigata Koshihikari series of boxed lunches and rice balls and an accompanying marketing program featuring TV commercials and special prices for LAWSON PASS cardholders.

Monthly Data

For Print

Consolidated

Number of Stores

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB TOTAL
Opening 22 41 34 52 88 84 27 50 51 45 42 89 625
  Closure 17 39 9 14 16 18 23 17 23 16 5 27 224
Re-location 9 23 19 25 22 24 15 18 13 13 12 12 205
Subtotal 26 62 28 39 38 42 38 35 36 29 17 39 429
Total 7,621 7,600 7,606 7,619 7,669 7,711 7,700 7,715 7,730 7,746 7,771 7,821 7,821
Net Increase -4 -21 6 13 50 42 -11 15 15 16 25 50 196

Sales

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Total Sales
(¥millions)
110,970 106,538 109,915 110,078 116,409 121,103 111,288 112,467 108,954 116,517 105,774 101,746
All Stores yoy 98.8% 98.2% 98.0% 100.1% 96.0% 98.9% 101.7% 101.5% 103.5% 100.5% 101.3% 101.5%
Existing Store yoy 99.0% 99.0% 98.1% 99.4% 95.1% 97.8% 100.4% 99.9% 101.7% 98.7% 99.4% 99.6%
Ave.Daily Sales per store
(¥thousands)
476 473 471 488 497 514 488 476 477 491 445 457
Number of Customers (Number) 771 789 801 813 827 850 836 814 792 773 727 755
comparison
w/ previous yr
98.2% 98.8% 99.7% 97.8% 94.4% 97.7% 100.8% 99.7% 100.0% 100.0% 100.0% 98.8%
Spending per Customer (¥) 620 605 593 605 605 611 589 591 608 640 620 637
comparison
w/ previous yr
100.8% 100.2% 98.4% 101.6% 100.7% 100.1% 99.6% 100.2% 101.7% 98.7% 99.4% 100.8%

Number of Stores by Region and Prefecture

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Hokkaido 474 473 470 467 471 475 476 477 479 482 483 485
Tohoku 642 637 636 639 644 646 646 647 645 644 644 646
Kanto 1,923 1,928 1,933 1,943 1,958 1,980 1,984 1,991 1,999 2,010 2,013 2,028
Koshinetsu 315 312 311 311 312 312 310 310 308 308 308 311
Hokuriku 223 220 220 221 222 224 223 222 223 223 223 224
Tokai 625 622 624 627 632 629 625 626 630 631 639 644
Kinki 1,735 1,722 1,726 1,723 1,735 1,740 1,734 1,739 1,740 1,743 1,751 1,756
Chugoku 447 444 445 446 448 450 449 449 447 446 447 449
Shikoku 366 369 368 366 368 371 370 369 371 370 371 378
Kyushu 871 873 873 876 879 884 883 885 888 889 892 900
Total 7,621 7,600 7,606 7,619 7,669 7,711 7,700 7,715 7,730 7,746 7,771 7,821
Shanghai 103 106 109 116 120 126 129 134 144 146 148 153

* Note) excluding highway card

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