Monthly Operations Summary FY2011 (January 2012)

Business Report


Total sales at all stores in January 2012 amounted to 149,619 million yen, an increase of 105.3% year on year. Consolidated net sales of existing stores increased by 101.3% yoy. Average daily sales per store (all stores) amounted to 493 thousand yen. The average number of customers per store (existing stores) was 810, a decrease of 99.7% yoy, and average spending per customer (existing stores) increased by 101.6% yoy, to 587 yen.

Gross profit margin of total sales excluding cigarette of existing stores increased year on year.
The number of Ponta card members reached approximately 40 million and members' sales shares of total sales kept increasing. Using customer purchasing data of those Ponta card members, LAWSON developed new products and introduced fresh foods to stores in an attempt to expand the customer base by attracting more housewives and elderly customers.

Sales in the rice and noodles category, fast food category and daily necessities category sustained the growth trajectory of the previous month, exceeding 100% yoy. In particular, sales in the over-the-counter fast food category significantly increased from the previous year, thanks to strong sales in the hit of black pepper mayonnaise citrus flavor Karaagekun and successful prepared food category.

Sales of private brand "Lawson select," which included prepared foods and daily necessities, continued to be robust after the redesign in the end of October.

In the fresh food category, enhanced fresh food-type LAWSON stores (Hybrid Type) contributed to a substantial 165% yoy increase in sales.

Sales of cigarettes at existing stores rose 106% yoy.

As of January 31, 2012, the Lawson Group was comprised of 10,455 stores in Japan, including 99 NATURAL LAWSON stores and 1,172 LAWSON STORE100 stores.

Existing store sales of Ninety-nine Plus Inc. amounted to 97.3% of the previous year
(number of customers: 97.0%; sales per customer: 100.3%). In January, Ninety-nine Plus Inc. opened 3 stores and closed 5 stores, bringing the total number of stores to 1,172.

LAWSON is slated for "the Miffy Dish Fair" from December 6, 2011 to February 13, 2012.