Pursuit of sustainable growth through new value creation
Lawson seeks to realize its Corporate Philosophy of "Creating Happiness and Harmony in Our Communities" by operating neighborhood stores centered on its chainstore development and operation in Japan.
Since opening its first store 40 years ago in June 1975, Lawson has evolved in response to changes in lifestyles and the social environment, resolving inconveniences that arise in its communities. We feel that the role of Lawson has become increasingly vital with such changes as the aging population and increasing participation of women in the workforce.
We intend to strengthen our convenience store operations in fiscal 2015, the fiscal year ending February 2016, to achieve sustainable growth in a severe market environment by treating this as a "year for consolidating our foundation." Our efforts will involve implementing structural reforms based on three strategies: "strengthening our store capabilities," "improving our product offering," and "providing better support for franchise owners." We are also upgrading our product offering to meet proliferating healthcare needs and introducing home ordering and delivery services for customers who find it inconvenient to go out for shopping. In these and other ways, Lawson will establish a framework, in cooperation with our franchise owners, that earns the appreciation of customers in our communities.
Lawson and its Group companies will increase their corporate value further while continuing to maintain a harmonious relationship with society as essential social infrastructure for our communities.
President and CEO