Supporting customer convenience with technology while creating warm, in-person stores

Lawson celebrated its 50th anniversary milestone in June 2025. Since opening our first store in Toyonaka, Osaka in 1975, Lawson has evolved over the past 50 years in step with changes and needs in communities (Machi), and has now grown into a convenience store chain with over 14,500 stores in Japan and over 7,000 stores overseas.
Today, under the Group Philosophy of “Creating Happiness and Harmony in Our Communities,” we are striving to become a truly indispensable presence in customers’ daily lives by not only enhancing the convenience of our physical stores but also realizing “new forms of conveniences” through the use of technology.
For example, with our AI.CO (AI Customized Order) system, we determine merchandise assortments and inventory volumes that match customer demand, enabling a safe and convenient shopping experience along with efficient store management. In addition, AI recommends markdowns to help reduce food loss and waste. We have also introduced a system that instantly shows product inventory in stores, significantly expanding the range of products available for delivery services.
At Lawson, under the slogan “Real × Tech Convenience,” we aim to enhance customer satisfaction by continually creating “new forms of conveniences,” while at the same time providing community-based, warm, in-person service unique to physical stores and offering shelves that are always stocked with the products customers want.