more
Total sales for December 2007 were 127,206 million yen, up 1.4% year on year. Existing store sales decreased 1.0% and average daily sales per store were 488,000 yen. The average amount spent per customer was 619 yen, up 0.3%, and the average number of customers per store per day was 784, down 1.3%.
By area, the trend through last month continued, with strong sales in major metropolitan areas contrasting with persistent weakness in other areas due to ongoing sluggish regional economic conditions.
In the rice dishes category, sales were down year on year on weak sales of boxed lunches. However, sales in the rice dish category improved from the previous month due to strong rice ball sales.
On December 18, LAWSON launched the Crab & Shrimp Fair. Sales of rice balls and cooked noodles, products targeted by this fair, were strong. For more information regarding this promotion, please see the news release (Japanese only) on our web site.
Sales in the fast food category were down as a result of slow sales of oden (a Japanese hotpot dish).
In the dessert category, an enhanced merchandise assortment is yielding favorable results, sustaining strong sales.
In January, we will promote merchandise assortments tied to seasonal events. For example, we will start taking orders for Marukaburi Sushi (an assortment of sushi rolls) for Setsubun (a Japanese coming-of-spring celebration traditionally held in February). In addition, the current Miffy Goods Present Campaign will run through to the end of January.
As of December 31, 2007, in addition to our nationwide network of regular LAWSON stores, we had 91 NATURAL LAWSON and 73 LAWSON STORE100 stores.
Consolidated |
---|
MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | JAN | FEB | TOTAL | ||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Opening | 24 | 64 | 51 | 25 | 47 | 51 | 15 | 25 | 26 | 39 | 21 | 64 | 452 | |
Closure | 51 | 20 | 19 | 17 | 25 | 27 | 39 | 17 | 19 | 17 | 8 | 64 | 323 | |
Re- location |
14 | 14 | 9 | 8 | 13 | 6 | 5 | 6 | 7 | 1 | 11 | 12 | 106 | |
Subtotal | 65 | 34 | 28 | 25 | 38 | 33 | 44 | 23 | 26 | 18 | 19 | 76 | 429 | |
Total | 8,523 | 8,533 | 8,576 | 8,576 | 8,585 | 8,603 | 8,574 | 8,576 | 8,576 | 8,597 | 8,599 | 8,587 | 8,587 | |
Net Increase | -41 | 30 | 23 | 0 | 9 | 18 | -29 | 2 | 0 | 21 | 2 | -12 | 23 |
MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | JAN | FEB | ||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Total Sales (¥millions) |
119,788 | 117,601 | 119,679 | 121,713 | 128,590 | 136,131 | 122,029 | 122,852 | 115,515 | 127,206 | 115,181 | 110,243 | |
All Stores yoy | 102.4% | 102.8% | 102.0% | 100.0% | 102.7% | 102.6% | 103.5% | 100.8% | 100.6% | 101.4% | 102.5% | 105.2% | |
Existing Store yoy | 99.4% | 99.7% | 98.9% | 96.9% | 99.5% | 99.4% | 100.9% | 98.2% | 98.2% | 99.0% | 100.1% | 99.4% | |
Ave.Daily Sales per Store (¥thousands) |
463 | 470 | 461 | 484 | 494 | 521 | 484 | 472 | 459 | 488 | 442 | 454 | |
Number of Customers | (Number) | 782 | 795 | 797 | 846 | 835 | 881 | 841 | 821 | 795 | 784 | 727 | 764 |
comparison w/ previous yr |
98.5% | 98.3% | 98.8% | 98.6% | 98.1% | 98.7% | 100.4% | 99.0% | 98.9% | 98.7% | 98.8% | 98.2% | |
Spending per Customer | (¥) | 590 | 589 | 577 | 570 | 589 | 589 | 573 | 572 | 574 | 619 | 604 | 590 |
comparison w/ previous yr |
100.8% | 101.5% | 100.1% | 98.2% | 101.4% | 100.6% | 100.5% | 99.1% | 99.2% | 100.3% | 101.3% | 101.2% |
MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | JAN | FEB | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Hokkaido | 499 | 502 | 500 | 499 | 499 | 499 | 500 | 500 | 498 | 499 | 497 | 496 |
Tohoku | 768 | 773 | 775 | 774 | 777 | 778 | 776 | 774 | 772 | 771 | 770 | 771 |
Kanto | 2,268 | 2,272 | 2,281 | 2,278 | 2,283 | 2,287 | 2,279 | 2,283 | 2,290 | 2,294 | 2,293 | 2,295 |
Koshinetsu | 308 | 310 | 307 | 308 | 310 | 311 | 310 | 307 | 306 | 307 | 307 | 306 |
Hokuriku | 255 | 258 | 261 | 261 | 261 | 263 | 263 | 263 | 264 | 265 | 266 | 266 |
Tokai | 659 | 660 | 662 | 664 | 665 | 663 | 660 | 658 | 660 | 666 | 667 | 663 |
Kinki | 1,847 | 1,853 | 1,858 | 1,856 | 1,851 | 1,858 | 1,847 | 1,847 | 1,840 | 1,845 | 1,846 | 1,845 |
Chugoku | 510 | 512 | 514 | 513 | 517 | 521 | 522 | 524 | 523 | 524 | 525 | 525 |
Shikoku | 429 | 431 | 432 | 432 | 429 | 426 | 423 | 423 | 423 | 426 | 426 | 424 |
Kyushu | 980 | 982 | 986 | 991 | 993 | 997 | 994 | 997 | 1,000 | 1,000 | 1,002 | 996 |
Total | 8,523 | 8,553 | 8,576 | 8,576 | 8,585 | 8,603 | 8,574 | 8,576 | 8,576 | 8,597 | 8,599 | 8,587 |
Shanghai | 285 | 278 | 279 | 279 | 281 | 283 | 284 | 282 | 284 | 287 | 285 | 282 |