Monthly Operations Summary FY2012 (November 2012)

Business Report


Total sales at all stores in November 2012 amounted to 160,196 million yen, 103.2% of the same period last year. Consolidated net sales of existing stores were 97.3% of the same period last year.  Average daily sales per store (all stores) amounted to 515 thousand yen. The average number of customer per store (existing stores) was 873, 97.6% of the same period last year. The average spending per customer (existing stores) was 568 yen, 99.8% of the same period last year. 


Existing store sales fell short of the amount of sales in November 2012, mainly due to the decline of the number of customers who purchased cigarettes, and waning consumer sentiment. In response to this sluggish market trend, the company has emphasized expansion of customer base by increasing housewives and senior customers and enhanced product development. 


Existing stores sales by merchandise category were as follows. 


Sales of the noodles category exceeded the previous year’s amount, driven by our original pasta series, Pasta-ya represented by the grilled Lasagna Bolognese, which sold more than one million most quickly in our history. 


Sales of the delicatessen and over-the-counter fast food categories exceeded the previous year’s amount. In particular, those categories recorded a significant year-on-year growth, thanks to favorable sales of Oden (Japanese hot pot), Chinese buns and delicatessen items. 


Sales of private brand "Lawson select," which included prepared food, daily necessities and beverages, continued to be robust. 


The perishable food category continued to experience significant sales growth after we introduced more perishable food items such as packages of “freshly cut vegetables” in the regular LAWSON stores, in addition to the continued efforts to enhance the fresh food-type LAWSON stores. Since October 30, when the company announced to “make all of the LAWSON stores with perishable food,” perishable food items became supported by the customers. The sales of perishable food category, along with the sales of other related items, continued to exhibit a robust increase. 


Sales of cigarettes continued to decline below the amount of a year ago. 


As of November 30, 2012, the Lawson Group had 11,067 stores in Japan, including 111 NATURAL LAWSON stores and 1,205 LAWSON STORE100 stores. 


Existing store sales of Ninety-nine Plus, Inc. amounted to 97.5% of same period last year (number of customers: 95.0%; spending per customer: 102.6%). In November, Ninety-nine Plus, Inc. opened 7 stores and closed 1 store. 


LASON and LAWSON STORE100 are slated for "the Miffy Dish Fair" from November 27, 2012 to February 25, 2013. 


Lawson announced its earnings summary for the third quarter of fiscal year 2012 on Wednesday, January 9, 2013. For those interested, please see our earnings announcement and related supplementary information which will be posted on this web site.