Monthly Operations Summary FY2013 (December 2013)

Business Report

more


Non-consolidated net sales of existing stores were 100.7% of the same period last year.

 

Total sales at all stores in December 2013 amounted to 174,167 million yen, 101.6% of the same period last year. Consolidated net sales of existing stores were 100.2% of the same period last year. Average daily sales per store (all stores) amounted to 533 thousand yen. The average number of customers per store (existing stores) was 834, 99.5% of the same period last year. The average spending per customer (existing stores) was 602 yen, 100.7% of the same period last year.


In December, non-consolidated net sales of existing stores achieved higher sales amount than the previous year, a continuing trend since November. We had some negative impact on sales by the heavy rain excluding the eastern Japan along the Pacific coast and by the declining sales trend of cigarettes. However, sales were recovered by strong sales of over-the-counter fast food category led by “Ohgon-Chicken” (tender and juicy fried chicken with a golden, crispy crust) supported by the TV advertising during the Christmas season, in addition to the newly launched lunch box products at a higher price category, that uses high quality, such as domestic ingredients. Furthermore, gross profit margin of total sales of existing stores has improved in line with our estimate, due to more emphasis on value-added products and implementation of SCM restructuring.


Existing store sales by merchandise category were as follows:


Sales of over-the-counter fast food category substantially exceeded the amount in the previous year. It was due to high sales of in-store prepared foods, authentic freshly-brewed coffee, MACHI café, Chinese steamed buns and the favorable sales of new menu “Ohgon-Chicken”.


Sales of sandwiches and other chilled bakery items significantly exceeded the amount in the previous year, led by sales of wheat bran sandwich developed for health-conscious customers and the mixed fruit and cream sandwiches launched in October.


The delicatessen category significantly exceeded the previous year’s amount. In particular, prepared food categories recorded significant year-on-year growth led by expansion of the customer base led by strategy targeting female and senior customers.


Sales of daily delivered foods, canned/bottled foods, and frozen meals exceeded the amount in the previous year.


With the launch of new series of high quality ice cream “UCHI café KiSS,” the ice cream category exceeded the previous year’s amount sales.


Sales of cigarettes were still weak and it negatively impacted net sales of existing stores by little less than 1.5% points year on year.


As of December 31, 2013, the Lawson Group had 11,584 stores in Japan, including 106 NATURAL LAWSON stores and 1,214 LAWSON STORE100 stores.


Existing store sales of Ninety-nine Plus, Inc. amounted to 95.9% of the same period last year (number of customers: 96.2%; spending per customer: 99.8%). In December, Ninety-nine Plus, Inc. opened 4 stores and closed 2 stores.


To expand the customer base, Lawson has promoted "Miffy campaign" since November 26, 2013 till March 3, 2014.

BACK NUMBER

PAGE TOP